He joins the direct agency's digital division from email marketing firm Halpern Cowan, where he was client services director working across clients including Carbon Trust, Co-op and Halifax.
At the same time Hicklin Slade has hired Steve Aston as head of creative services. He replaces Iain Clarke who moved to Australia.
Aston joins from Wunderman Automotive where he was senior production manager working across Ford, Jaguar, Mazda and Volvo. He joined Wundermans in 1999. Aston will report to the agency's new creative director, Andy Barwood, who joined the agency from Tullo Marshall Warren in the summer.
Moore will report to director of digital, Dan Thwaites, who joined Hicklin Slade earlier this year from RMG-Connect and has been responsible since arriving for creating Honda's new online prospect marketing programme, ePRM. Moore will work on the ePRM programme, which focuses on turning digital interactions with people into a relationship and hopefully a Honda sale.
In addition, Moore will work on the latest new piece of business to be won by Hicklin Slade, the Norwich & Peterborough Building Society.
He began his career at IBM as a web consultant and has also worked at what was Wunderman Cato Johnson, working on the Ford internet account. In 2000 Moore joined Modem Media where he was a group account director working on Opel.
Thwaites said: "Garry is an expert at managing the sharp end of digital strategy. He understands the need to push the medium creatively and deliver a quantifiable ROI which, rolled into his strong direct marketing background, will help us to deliver the integrated relationship marketing we promise our clients."
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