We Few was tasked with promoting the brand’s ‘Winning Service’ message through an experiential activation. The agency created a tennis serve target game where participants entered the Hertz tennis gallery and practiced their ace, kick and slice serves, taking aim at Wimbledon- and Hertz-themed targets. Those who hit the most targets were in with a chance of winning tickets for the men's final next year.
Hertz is also amplifying the campaign online giving one lucky winner the chance to win the pair of tickets by tweeting a Wimbledon-inspired picture with the hashtag #winningservice.
Neil Cunningham, general manager at Hertz UK, said: "It's a blast engaging with fans through our experiential activity in the queue, where they can try out our winning service tips for tennis, courtesy of Hertz Gold Plus Rewards."
Aiden Howes, creative partner at We Few, added: "We needed a fun way to get fans excited about Hertz's ‘Winning Service’ message. The challenge we created engaged fans on site and drove the social media engagement needed to reach a wider, online audience."
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