From May to July 250 life-size fibre glass elephants will adorn the streets of London, each having been hand-painted by designers including Diane Von Furstenberg, Alice Temperley and Lulu Guinness.
The display will be followed by a public exhibition and an auction produced by Quintessentially Events in July.
It is hoped the elephants will raise valuable funds for Elephant Family, a charity dedicated to ensuring the survival of the Asian elephant.
Previous Elephant Parades have already been held in Holland and Belgium, raising more than £1.44m towards the cause.
"Elephant Parade is a brilliantly innovative way of using public art to benefit conservation. Not only will the parade brighten London's streets and enhance our public spaces, it will play a vital role in building a new generation of conservationists," said Mayor of London Boris Johnson.
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