Herald Tribune and the New York Times integrate ad sales

by Staff

September 19, 2006

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Herald Tribune and the New York Times integrate ad sales

LONDON - The International Herald Tribune and The New York Times are to integrate their ad sales operations globally, effective January 1 2007.

With the creation of a single sales network, the New York Times Media Group says it will be able to present one face to the market, with regional sales offices in the UK, France, Switzerland, Germany and Hong Kong responsible for selling ads into the New York Times and the International Herald Tribune.

Jean-Christophe Demarta, currently the IHT's advertising director for Europe, Middle East and Africa, will assume the role of international advertising director for the New York Times Media Group.

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