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First, she gets her period - the "red badge of courage" - at camp and is propelled from being a "big random loser" to becoming an expert on all things menstruation, giving herself the title of "the Camp Gyno".

But then she gets put out of business. All the girls are using HelloFlo, a tampon subscription service that tailors care packages for individual women to arrive at the start of their cycle.

"It’s like Santa, for your vagina! How could a Camp Gyno compete with that?"

Brand: HelloFlo

Client: Naama Bloom, founder and chief executive

Created by: independent writers and directors Pete Marquis and Jamie McCelland