Heineken "We'll meet again" by Publicis Italy & Le Pub

Heineken looks forward to the return of normality as UK lockdown measures continue to ease.

Set to We’ll Meet Again by Vera Lynn, the ad shows excited socialites as they prepare for a night on the town. Things take a turn, however, when it is revealed that each dolled-up punter is actually carrying out a domestic task, from going to the supermarket to washing their clothes (while wearing face masks, of course). It ends with the tagline: "Nightlife lives on". 

Last July, Heineken launched an ad predicting the new normal of nightlife as bars and restaurants began to reopen across the UK.

Credits

Brand
Sr. director global Heineken brand
Director communication global Heineken brand
Director global digital Heineken brand
Creative agency
Global chief creative officer Publicis WW
Chief creative officer
Global executive creative director
Global creative director
Strategy director
Head of production
Producer
GM LePub/client service director
Client service director
Account director