The WFA Digital Network is a peer-to-peer group of interactive marketers from the WFA membership, which represents multi-national companies and national advertiser associations. The WFA was originally formed in 1953.
The Digital Network was launched in January 2008 with the objective of building its members' capability in digital as a marketing discipline through sharing innovations, experience and learning.
Members include A-B InBev, BP, Cadbury, Diageo, Heineken, L'Oréal, Mars, McDonald's, Nokia, Orange FTG, Nestlé, Philips, and Procter & Gamble.
Van Veen joined Heineken International as manager of its Web & Innovation Centre in 2006, having worked in the online industry for ten years. Prior to this, he was one of the founders of BP's Dutch loyalty scheme, "Freebees".
At present, he is responsible for the roll out of all global online programs including Heineken.com, UEFA Champions, Music and Rugby sponsorships.
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