Head to redesign Electrolux websites across Europe

LONDON - Electrolux has appointed independent digital agency Head to redesign its pan-Euopean consumer website.

Online is becoming an essential element of strategy for building its brands and driving sales.

The electrical goods manufacturer is hoping the redesigned website will become the main channel through which consumers will interact with the brand.

Head was selected for its strengths in strategic planning and understanding consumer engagement and user experience.

Ramsey Khoury, Head's managing director, said: "Obviously, this is a fantastic win for Head. It's a wonderful brief for us and a great start to the year".  

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