The campaign has been created by Miami-based agency Crispin Porter + Bogusky, the agency that was behind the hugely successful "subservient chicken" online campaign in the US earlier this year.
Based around a , the Angus diet is the creation of Dr Angus, played by Enfield, who tells us that we should be able to eat what we want and live life to the full.
There is a whole list of advice or "interventions", delivered by Enfield in the character of Dr Angus. As well as suggestions on underwear, users can send advice to their friends urging them to "stop repressing your feelings" or "stop pretending you know how to play guitar". There is even one designed for those working in the ad industry as Enfield advises them to "stop chasing awards".
People can choose an intervention and then personalise it with a friend's name so they can send it to their friends. The word-recognition speech technology then allows Enfield to utter the personalised words visitors have added.
The most popular so far has been the "stop spreading company wide emails" option. has planned and seeded the campaign.
Dr Angus is also appearing in television ads in the US to promote the Angus beef burger. The burger is not currently available in the UK. Enfield is known for comedy characters including Wayne and Waynetta Slob and Tim Nice-But-Dim. He has appeared in ads for British Gas and also in an anti-Euro spot shown in cinemas.
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