The 159-year-old retailer has handed the agency a full-service brief spanning digital strategy online advertising, mobile marketing, social networking and eCRM activity.
Harrods is stepping up its digital marketing strategy in an effort to become a 'major force' in online luxury retail. The store intends to use socio-demographic and geographic data analysis from online purchase activity to enhance its ecommerce offering, as well as advertising on a range of websites, including the shopping channels of major portals such as AOL and MSN.
Harrods becomes the first client to be looked after by TBG's specialist retail division. The two worked together on a project-by-project basis over the winter, including digital campaigns coinciding with Christmas and January sales activity.
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