The Harris Interactive Service Bureau will offer Harris Interactive's SynTrack Online, its consultative approach for transitioning studies online, from telephone, mail or face-to-face, while preserving trend data.
HISB Europe will also make available its Integrated Cati-Wapi for clients interested in conducting multi-mode, multi-language studies.
To launch HISB, Harris Interactive, the world's 12th largest market research firm, is pulling together its European team, which has previously operated in a service bureau capacity for nearly a decade under the Research Europe, HI Europe and Novatris banners.
Bruce Hoang, senior vice-president of sales and marketing for HISB Europe, said: "The launch of HISB Europe represents not only an expansion of our suite of services but also our continuing commitment to meeting the changing needs of our market research clients."
Lorraine Williams, president of HISB US, said: "Our experienced US and European teams will work closely together to the benefit of our growing base of worldwide clients. This is a profoundly important step in the continuing evolution and expansion of the Harris Interactive Service Bureau."
In the US, HISB has been servicing the online research and data collection needs of market research firms for nearly a decade.
It provides consultative support, mixed-mode data collection services, panel development solutions, and online syndicated and tracking transition expertise -- all aimed at advancing the success of market research clients domestically and abroad.
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