Neiheisel will take the title of senior vice-president and industry research group leader for the practice and will be based at Harris Interactive's Cincinnati office.
Neiheisel's previous positions include a senior account development role at NFO WorldGroup.
Art Coles, president of industry research groups at Harris Interactive, said: "Jeff Neiheisel has a successful track record of achievement and he will be an outstanding addition to Harris Interactive.
"His extensive experience in business is a valuable asset that will contribute to the growth and success of this company."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .