±±¾©Èü³µpk10's Agency of the Year Awards took place last week, celebrating the best shops in adland across creative, media, independent, customer engagement, start-ups and more.
In this episode the ±±¾©Èü³µpk10 team chats to three of the night's big winners: Mother, which took home Creative Agency of the Year, MG OMD, which won Media Agency, and Rapp, which celebrated five awards with three golds: Performance Marketing Agency, New Business Leader and Customer Engagement Agency Leader.
MG OMD chief executive Natalie Bell talks about the importance of an entrepreneurial spirit, while Rapp's chief marketer, Tracey Barber, discusses how to protect employees from being poached after award wins. Mother's chief communications officer, Tom Wong, spells out the importance of independence and outlines the agency's triad for success: make the best work, have fun and make a living, not a killing.
Coming up in the ±±¾©Èü³µpk10 calendar:
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