Lucy Shelley

Tech Editor

Lucy Shelley is tech editor for ±±¾©Èü³µpk10 UK

Kleenex

Kleenex campaign draws inspiration from Mr Doodle

FCB London created the work, which includes a live doodling event at the Outernet.

Asavari Moon on stage

AI influencers cut costs and always ‘look flawless’, says tech marketer

Asavari Moon speaks at Influencer360, discussing how brands can alter the ‘race, religion and looks’ of AI influencers.

Snap logo

Snap withdraws revenue forecast due to economic ‘headwinds’

Snapchat parent company Snap reports mixed results amid uncertainty.

Pukka Tea billboard

Pukka Herbs picks independent creative agency

Four shops made it to the final pitch.

The ±±¾©Èü³µpk10 Podcast artwork

What happened to the progress in female creative leadership?

In this episode of The ±±¾©Èü³µpk10 Podcast, the team welcomes guest Laura Jordan Bambach to discuss why adland is seeing a decline of women in creative leadership positions, and what needs to be done to address the drop.

Ajaz Ahmed
Ben Knight and Luke Smith

Staff payouts following £180m Croud sale disappoint some

A number of former and current staff say they received half of the windfall they expected after the sale to a new private equity investor.

±±¾©Èü³µpk10 Tech Awards

Wavemaker and Goodstuff lead ±±¾©Èü³µpk10 Tech Awards nominations

Winners will be announced on 5 June at the ceremony in London.

Tess Gullis, gaming business director at PHD, joins ±±¾©Èü³µpk10 journalists to tackle gaming misconceptions.

Why are brands overcomplicating gaming?

In this bonus episode of The ±±¾©Èü³µpk10 Podcast, the team chats to PHD about the British Heart Foundation's Twitch campaign, which won big at the ±±¾©Èü³µpk10 Media Awards 2025.

Meta apps

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’

But breakup of the company could lead to higher prices for advertisers.

Google logo

Google faces £5bn UK lawsuit for dominating search and ‘overcharging’ advertisers

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Wicked poster

Wicked posters get green light on Elizabeth line

Global’s bespoke coloured borders are a first on the Elizabeth line.

The ±±¾©Èü³µpk10 Podcast artwork

Will government AI regulation harm creative industries?

±±¾©Èü³µpk10 examines responses to the government's consultation, and how tech platforms and creative industries can progress together.

Woman in crowded bar with Stella Artois
Zillah Byng-Thorne

M&C Saatchi chair Zillah Byng-Thorne leaves after two years

Byng-Thorne is stepping down due to other executive commitments.

Sky logo

Sky appoints social media agency

Three agencies were involved in the final stage.

Shilpen Savani, Jenny Jones, Kelly Knight and Richard Temple

How will adland fund the increase in NI contributions?

±±¾©Èü³µpk10 asks adland how it will remain competitive with greater tax burdens amid economic turmoil globally.

Ineos Grenadier car towing a billboard
Urban Decay storefront

L’Oréal UK and Ireland returns to search for social agencies

It initially began looking in August last year.

Bridget Lea

Snap’s UK chief steps down

Jake Thomas, head of UAE, will step in to provide interim UK leadership.