±±¾©Èü³µpk10 has released its biggest project of the year, reviewing and marking 92 agencies in the UK for ±±¾©Èü³µpk10's 2025 School Reports, in partnership with Nielsen.
In this episode, ±±¾©Èü³µpk10's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry, by analysing the billings across media and creative, and how diversity has been affected in the last year. The team discusses how creativity fared in 2024 and the consequences of a few huge media pitches (Amazon, L'Oréal and eBay, to name but three).
Hosted by tech editor Lucy Shelley, this chat includes UK editor Maisie McCabe, deputy editor Gemma Charles and features editor Matt Barker.
Further reading:
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