The Astrology Report will offer personalised readings, starting at 拢10.95, on topics such as personal horoscope reports, relationships and children. The charts are around 20 to 30 pages long and bound.
Astrology is one of the most popular areas of Handbag, and Shelley von Strunckel is well known in the field of astrology, with 15 years in the business. Handbag said von Strunckel's endorsement would differentiate the product.
Alicen Stenner, brand director of Handbag.com, said: "The key to the success of paid-for content for any website is knowing your audience. Paid-for packages should never be governed purely by commercial imperatives."
Handbag says it plans a range of product launches, and to continue to extend its brand beyond the internet. The site, a joint venture between Boots and Hollinger Telegraph New Media, recently relaunched with a new design to maximise benefits of advertising.
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