Online planning and buying is being handled by Unique Digital through a campaign that aims to generate traffic to a newly created Handbag.com credit card website.
The first 200 people to sign up will receive a free eye treatment product from Elemis.
The card is being marketed at "shopperholics", according to a statement from Handbag.com, and includes monthly shopping offers and 12 weeks' interest free credit.
Partners involved in promotions and discounts available through the card include Charles Worthington , figleaves.com, Estee Lauder, La Senza, Champneys, the Pier and icecoool.co.uk.
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