Credits
Prod co producer
Sound designer
Editor
Post-production house
Halfords "keep on rollin'" by Mother
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Advertiser
Halford's -
Agency
Mother London -
Sector
Retail brands
Halfords has released a TV spot that taps into consumers' inner freewheeler. Mother created the ad, which opens with a young family buying bikes from Halfords. As the family set off across the countryside, they sing Steppenwolf’s Born To Be Wild and gradually grow hairier and more grizzled. A similar spot, featuring cars instead of bikes, is set to air in May. The work was directed by Björn Rühmann through Blink.
