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Almost 3,000 people were killed or seriously injured on English roads while driving in the rain last year. Highways England is attempting to change these figures with a campaign that warns motorists about the dangers of wet roads.

The film is being accompanied by static and animated rain-activated digital out-of-home sites that prompt motorists to slow down.

Additional content targets younger drivers and features YouTubers Joe Charman and Anto Sharp.

Halfords has also joined the campaign and will offer a 15% discount on wipers during the winter months.