Halfords "freewheeling" by Mother
Halfords' new summer TV campaign shows an old man recapturing his youth on a country bike ride.
The UK campaign was created by Mother and follows Halfords’ "nothing beats a bike" Christmas ad. The new spot opens an old man riding his bike through the countryside, dog in tow. The man picks up a bit of pace, starts freewheeling and is transformed into his younger self.