Created by TBWA\London, the press ads will appear tomorrow (Saturday) and focus on the closeness that couples share during the Valentine's weekend.
The ads depict a large spoon with what appears to be a lavish and refined handle. However, on closer inspection, the handle actually consists of two silhouetted faces looking at each other in a romantic pose.
The image is accompanied by the strapline: "Nothing says I love you like sharing a spoon."
The print work supports the Haagen-Dazs 'Ballet' TV spot that is currently airing, which features a couple sharing a romantic evening at a performance of 'Swan Lake'.
Mark Hunter, the executive creative director of TBWA\London, said: "The idea of sharing a spoon with a partner is one of those moments that creates a buzz of romance, and we thought it the perfect way to showcase the Haagen-Dazs offering."
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