In April, Gyro announced its merger with US agency HSR to create a group with 17 offices in 15 cities across Europe, North America and the Middle East.
Becker was most recently chairman and chief creative officer of the New York division of DraftFCB, and will take responsibility for GyroHSR creative across all its markets.
GyroHSR …is on a fantastic upwards trajectory, and it’s a great time to get involved, Becker said. My responsibility is to ensure the creative agenda for the agency matches its growth, scale and reach in terms of ambition and delivery.
Richard Glasson, CEO of GyroHSR, said: The launch of GyroHSR has seen us take another significant step forward in our international presence, and Chris’ arrival will ensure creative excellence remains central to everything we do for our clients."
During Becker’s time at FCB the agency won business from brands including Diet Coke, Motorola and HP.
His work includes high profile campaigns such as Milk’s favourite cookie for Oreo and Above the influence for the US anti-drug campaign.
Before FCB, Becker worked at a number of agencies and countries, including Ogilvy & Mather in Spain and Bozell in Mexico.
Becker was appointed as President of the Dubai Lynx jury in 2008.
.jpg)
.jpg)