The app, devised by Marvellous Amersterdam, is called ‘Walk the Line' and rates the user on their ability to walk in a straight line after drinking.
The app will be made available from 20 July from the iPhone app store.
Food & Drink
Grolsch promotes responsible drinking via iPhone app
LONDON - Dutch brewing giant Grolsch is promoting responsible drinking with the launch of an iPhone app which challenges the user to walk in a straight line.
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