The new ad, created by Grey London, shows a silhouette of a woman holding a piece of mistletoe, but where her pubic hair should be are the words "have a very merry Christmas". The ads will appear in the men's magazine FHM, targeting men who are shopping for their girlfriends and wives. It is the first time the product will be advertised in the men's press.
As well as the new advertising, those who aren't fans of the au naturel look can check out the , for an advent calendar with a different example of festive pubic topiary for each day in the run-up to Christmas.
There are also four e-postcards taking the concept further, with suggestions for interesting shapes that women could use the trimmer to create, and appropriate captions -- such as a shark fin and the caption "man eater".
David Alberts, creative director of Grey London, said: "We are delighted to wrap up a very successful year for Grey and Remington with this stunning ad, which we hope will once again have set tongues wagging."
The ad was written by Jimmy Blom and art direction was through J Marlow. The website was created by digital agency Paperaeroplane, working with Grey London. Media is through MediaCom.
Remington, most famous for its long-running ads starring Victor Kiam, launched the Bikini Trim & Shape in June, with a similar campaign created by Grey. The company said that sales of the product were almost treble the forecast volume, on the back of the strong advertising.
The fashion for trimmed pubic hair was memorably documented in that social barometer for all women's fashion trends -- 'Sex and The City'. In the episode the character Samantha memorably discovered she wasn't the only woman receiving extra services from her personal trainer after he left a trademark lightning strike on more than one of his conquests.
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