The company is backing the launch with a £1.3m ad campaign through Grey London.
Remington is still often associated with the late Victor Kiam, who famously liked it so much he bought the company.
Titanium is aimed at 25- to 45-year-old males and, like the Bikini Trim and Shape product launched for women this summer, has adopted a younger, more British tone.
The range comprises four shaving and styling products: a rotary shaver, foil shaver, facial hair-styler and hair trimmer. All feature titanium-coated blades, which Remington claims stay sharper and shave or style closer than that of the competition.
The campaign launches at the end of this month and will run until mid-December. It comprises print, outdoor and radio and highlights the technology behind the blades with copy such as 'developed from the same durable material as bullet-proof limos and stuff'.
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