Greenock Tall Ships festival brings £24m boost to Scotland

The four-day event in July around the international sailing race brought more than £10 million to the local Inverclyde area alone, according to an independent report.

Greenock Tall Ships festival brings £24m boost to Scotland
Greenock Tall Ships festival brings £24m boost to Scotland

More than 750,000 people came to see around 50 large ships berthed at Greenock as part of a five-week sailing race from Ireland to Sweden.

As part of the festival, Charity Sail Inverclyde organised parades, street theatre, markets, spa experiences, RIB boat rides with Glasgow Sea Safaris and performances from artists such as Scottish singer Lulu.

The report by Ekos found that the events generated £24 million across Scotland, including £10.4 million in the local region of Inverclyde, £8.6 million in the West of Scotland and £5.2 million in the rest of the country.

The average daily spend of day-trip visitors was between £17 and £24, and increased to between £37 and £60 for overnight visitors, who made up 20% of guests.

For every pound of public sector investment, the event generated £12 of return.

To leave a comment and let us know your thoughts.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now