The move has been taken to give each business a "clearer view into the operations of their business" according to a statement by Greenfield and also to better integrate global survey work.
Ciao Surveys, which is focused on online work, and Ciao!, which handles comparison shopping, have their own separate management teams.
Ciao Surveys is led by managing director Nicolas Metzke, while Stephan Musikant and Daniel Keller heading Ciao!
Metzke said: "It will allow us to increase our operating efficiency and strengthen our position as a global provider of online sample."