The Visual Concept Evaluator and Visual Copy Evaluator also claim to enhance the respondent experience by creating an enjoyable and interactive environment.
The products use an online feedback gathering platform to gather respondent feedback using a variety of visual stimuli.
Survey respondents will be able to evaluate product or advertising concepts such as print ads, package designs or brand imagery in visual format and literally mark up the concepts, designs or storyboards using visual tools such as callouts, highlights and arrows.
Greenfield Online partnered with SharpStyle Labs, a provider of internet development applications, to provide the two new tools.
Albert Angrisani, president and chief executive officer for Greenfield Online, said: "These new products offer our clients the opportunity to receive the high quality, detailed feedback from respondents they need."
Keith Price, executive vice-president of North America sales and operations, said: "With VisualConcept Evaluator and Visual Copy Editor, respondents can literally mark up a concept to provide valuable, open-ended feedback to market researchers on their project, ideal specifically for concept testing work."