Unveiling the Government's plan, Communications Minister Lord Carter said people needed to be made aware of the benefits provided by being online.
‘It is clear that the current offer is not sufficiently exciting to motivate some people to get online,' the report states.
The report said Government can play an ‘important part in creating a compelling online offer through the delivery of public services online'.
Digital Britain pointed to the digital TV switchover as a ‘coherently designed and delivered communications campaign to promote the benefits of digital television and what steps viewers need to take to enjoy those benefits'.
The Government aims to learn from the TV switchover to offer a ‘similarly compelling offer for being online' which will require coordination and a clear and co-ordinated series of messages about the benefits.
The Government aims to form a consortium of stakeholders, led by Ofcom, to drive digital participation.
Funding will be made available of up to £12m over three years to support a new programme of digital progression.
As well as a marketing programme, the Government intends to engage those who need more support, like it has tried to do with the TV switchover timetable.
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