Designed by agency Twenty Six of Leeds, the new Gossard website helps customers choose the right size bra and underwear with a fit guide as well as styling tips to provide the perfect underwear look.
Online shoppers will receive exclusive, web-only discounts and special offers and Gossard is hoping to build its online community with a sign-up newsletter, event calendar, competitions and interactive features.
Clare Bloomfield, marketing manager of Gossard, said: 'The site will offer the opportunity to get involved in competitions, discounts and updates via the newsletter as well as all the latest styles and trends in lingerie up to a size 42G.'
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