Charlotte Morton, the head of creative agency partnerships at Google, explains how brands and their agencies can build an audience on YouTube.
In the video (below) Morton describes a three-step approach brands can take to YouTube: campaigning (advertising on YouTube), channeling (building up their own presence on YouTube), and collaboration (working with YouTube stars).
Brands’ YouTube accounts make up fewer than 100 of the top ranking 5000 YouTube channels.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
