Google AdSense, the search behemoth’s product that provides online publishers with text and image ads relevant to their content, will this week be available with a YouTube video player.
Google plans to run text ads around content on the video units, providing publishers with another source of income from advertising.
Google said yesterday (Monday) that it has developed the ability to deliver video relevant to the content on third-party websites, enabling advertisers on YouTube to gain a larger audience.
The upgrade of AdSense enables publishers to identify categories of video content they want delivered to their site.
The content will come from YouTube’s partners that it has set up in an attempt to develop revenue streams. The deal will see AdSense publishers, YouTube and YouTube partners receive a share of ad revenue.
The development comes two weeks after YouTube was identified as the worst-performing digital media owner on sales service performance in the second Digital Media Owners Image Survey, commissioned by the Institute of Practitioners in Advertising.
Google made the move to boost AdSense in the US last month, but held back on a global roll-out.
This week’s developments will see the new version of AdSense launch in the UK and Ireland.
Google plans to run text ads around content on the video units, providing publishers with another source of income from advertising.
Google said yesterday (Monday) that it has developed the ability to deliver video relevant to the content on third-party websites, enabling advertisers on YouTube to gain a larger audience.
The upgrade of AdSense enables publishers to identify categories of video content they want delivered to their site.
The content will come from YouTube’s partners that it has set up in an attempt to develop revenue streams. The deal will see AdSense publishers, YouTube and YouTube partners receive a share of ad revenue.
The development comes two weeks after YouTube was identified as the worst-performing digital media owner on sales service performance in the second Digital Media Owners Image Survey, commissioned by the Institute of Practitioners in Advertising.
Google made the move to boost AdSense in the US last month, but held back on a global roll-out.
This week’s developments will see the new version of AdSense launch in the UK and Ireland.
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