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Google's search services will be integrated into the content offer Vodafone live!
The search service will offer simultaneous search on both Vodafone live! and the web.
Alan Harper, group strategy director at Vodafone, said: "Innovative mobile search will become increasingly important as fast and easy access to information and services are increasingly demanded by customers on the move.
"Together, Vodafone and Google will focus on creating the best mobile search service in the market - helping to bring the mobile internet to life."
Nikesh Arora, vice president of European operations at Google, added: "As people become more mobile, it's increasingly important that we can provide them with access to information when on-the-go. Google understands that mobile phone users are looking for more than a desktop replacement - they want directly relevant content quickly."
Mobile might allow search businesses to offer new pricing models, says David Tansley, technology & telecoms partner at Deloitte. "Although advertising-sponsored search is sufficient for many users, a growing proportion of professional, academic and high-use consumers may be prepared to pay a fee for higher quality, more accurate searches that draw on a wider range of information sources and not be skewed by advertising sponsorships."