The move means that publishers will be able to provide users visiting their mobile sites with ads relevant to the content on the sites. Media owners with a presence on mobile can embed AdSense on their sites in order to serve users with relevant ads.
Google is gradually developing its range of products for mobile, as media owners continue to invest in made-for-mobile content. The search giant launched a search engine tailored for mobile last year, and has built up a large volume of ads that it now intends to roll out through AdSense for Mobile.
In a separate study, mobile research firm M:Metrics found that 65.5% of US mobile media users are 18 to 35-year-olds. Ethnic minorities account for just 6.3% of mobile media users, the study involving 2,000 mobile sites revealed. The firm claims that the statistics are the first audited figures relevant to US mobile advertising, and conducted the study with mobile advertising marketplace AdMob.
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