The internet giant was the biggest riser on the branding consultancy's annual chart, up from 20 to 10, despite concerns about privacy testing and its 'Don't be evil' corporate motto.
The company's brand value leapt from $17.8bn (£9.7bn) to $25.59bn, mirroring an upward trend among new media and technology companies in the survey. Apple, Amazon and Nintendo were also among the year's top gainers.
Although the research was conducted before this week's banking crisis in the 12 months to June 30, Merrill Lynch, Morgan Stanley and Citi were among the companies that have slipped dramatically down the list.
Coca-Cola, which recently announced plans to cut marketing costs, remains the number one brand for the eighth year in a row, while IBM replaced Microsoft in second, with Bill Gates' software company slipping to third place.
Companies which have promoted their green credentials in their advertising also fared well in the survey, with Toyota, Honda and Shell all rising in the rankings.
Clothing retailer Gap was the second-biggest faller in the survey, down to 77, while its rival Zara, recently named the world's biggest clothing company, climbed to 62.
Jez Frampton, chief executive of Interbrand, said: "The 100 Best Global Brands are a reflection of the global economy - the current credit crisis in the US, the growth of emerging markets and the increased emphasis on sustainability are all key trends that resulted in brands rising or failing on the list.
"The increasing complexities of the global economy reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty."
Interbrand arrives at its brand values by calculating how much a brand is likely to earn for the company in the future. It uses a combination of analysts' projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings.
Rank, Brand, Value ($m), Percent Change, Country of Ownership
- Coca-Cola 66,667 2% US
- IBM 59,031 3% US
- Microsoft 59,007 1% US
- GE 53,086 3% US
- Nokia 35,942 7% Finland
- Toyota 34,050 6% Japan
- Intel 31,261 1% US
- McDonald's 31,049 6% US
- Disney 29,251 0% US
- Google 25,590 43% US
- Mercedes 25,577 9% Germany
- Hewlett-Packard 23,509 6% US
- BMW 23,298 8% Germany
- Gillette 22,069 8% US
- American Express 21,940 5% US
- Louis Vuitton 21,602 6% France
- Cisco 21,306 12% US
- Marlboro 21,300 0% US
- Citi 20,174 -14% US
- Honda 19,079 6% Japan
- Samsung 17,689 5% S. Korea
- H&M 13,840 N/A Sweden
- Oracle 13,831 11% US
- Apple 13,724 24% US
- Sony 13,583 5% Japan
- Pepsi 13,249 3% US
- HSBC 13,143 -3% UK
- Nescafe 13,055 1% Switzerland
- Nike 12,672 6% US
- UPS 12,621 5% US
- SAP 12,228 13% Germany
- Dell 11,695 1% US
- Budweiser 11,438 -2% US
- Merrill Lynch 11,399 -21% US
- Ikea 10,913 8% Sweden
- Canon 10,876 3% Japan
- J.P. Morgan 10,773 -6% US
- Goldman Sachs 10,331 -3% US
- Kellogg's 9,710 4% US
- Nintendo 8,772 13% Japan
- UBS 8,740 -11% Switzerland
- Morgan Stanley 8,696 -16% US
- Philips 8,325 8% Netherlands
- Thomson Reuters 8,313 N/A Canada
- Gucci 8,254 7% Italy
- eBay 7,991 7% US
- Accenture 7,948 9% US
- Siemens 7,943 3% Germany
- Ford 7,896 -12% US
- Harley-Davidson 7,609 -1% US
- L'Oreal 7,508 7% France
- MTV 7,193 4% US
- Volkswagen 7,047 8% Germany
- AIG 7,022 -6% US
- AXA 7,001 -4% France
- Heinz 6,646 2% US
- Colgate 6,437 7% US
- Amazon.com 6,434 19% US
- Xerox 6,393 6% US
- Chanel 6,355 9% France
- Wrigley's 6,105 6% US
- Zara 5,955 15% Spain
- Nestle 5,592 5% Switzerland
- KFC 5,582 -2% US
- Yahoo! 5,496 -9% US
- Danone 5,408 8% France
- Audi 5,407 11% Germany
- Caterpillar 5,288 5% US
- Avon 5,264 3% US
- Adidas 5,072 6% Germany
- Rolex 4,956 8% Switzerland
- Hyundai 4,846 9% S. Korea
- BlackBerry 4,802 N/A Canada
- Kleenex 4,636 1% US
- Porsche 4,603 9% Germany
- Hermes 4,575 8% France
- Gap 4,357 -20% US
- Panasonic 4,281 4% Japan
- Cartier 4,236 10% Switzerland
- Tiffany & Co 4,208 5% US
- Pizza Hut 4,097 -4% US
- Allianz 4,033 2% Germany
- Moet & Chandon 3,951 6% France
- BP 3,911 3% UK
- Starbucks 3,879 7% US
- ING 3,768 -3% Netherlands
- Motorola 3,721 -10% US
- Duracell 3,682 2% US
- Smirnoff 3,590 6% UK
- Lexus 3,588 7% Japan
- Prada 3,585 9% Italy
- Johnson&Johnson 3,582 4% US
- Ferrari 3,527 N/A Italy
- Armani 3,526 N/A Italy
- Hennessy 3,513 -3% France
- Marriott 3,502 N/A US
- Shell 3,471 4% Netherlands
- Nivea 3,401 9% Germany
- FedEx 3,359 N/A US
- Visa 3,338 N/A US