The top-of-the range executive motor is showcased in a bespoke , developed by digital agency Good Technology to integrate with the above-the-line launch by advertising agency Bartle Bogle Hegarty.
It follows the unveiling of a microsite dedicated to exhibiting the manufacturer's stable of seven TT coupes last month.
The agency commissioned 3D animation from RealTimeUK to reveal the car emerging from total darkness to sit within a halo of light. User interaction takes visitors around the product in dramatic perspective, to show off the motor's best angles.
Media agency MediaCom has bought space across seven sites for the online launch including Guardian.co.uk, TheTimes.co.uk and TopGear.com as well as space on multiple TV channels.
Good Technology has created pre-launch banners and rich media to drive traffic to the A6 model pages on the main Audi site in the launch run-up.
Alex Champion, senior Audi designer at Good Technology, said: "The use of a photo-realistic 3D model enabled us to add a depth and focus to the production that would have otherwise been impossible. This in conjunction with the moody soundtrack and embedded video, to provide a rich yet simple user experience."
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