The poster campaign is the first work by Quiet Storm for new client Golden Wonder Crisps since the agency won the business from Bartle Bogle Hegarty in March.
The posters follow the launch of a television advertising campaign, which kicked off two weeks ago. The TV ads use the new strapline "Got any Golden Wonder, mate?". The campaign initially breaks in Scotland, with a UK roll-out following later in the year supported by a poster and ambient campaign.
The new market activity is based around the idea that Golden Wonder Crisps are difficult to get hold of and aims to help differentiate the brand from market leader Walkers.
One of the posters, called "smuggler", features a large woman manoeuvring a shopping trolley full of Golden Wonder Crisps into her house. The advertisement carries the strapline: "Not as innocent as she looks, eh?" Golden Wonder's media is handled by Starcom Motive.
Christine Neasham, brands marketing manager at Golden Wonder, said: "Our aim is to put back choice and individuality into a market which has become bland and predictable. This execution is the first step of a brand campaign to get Golden Wonder Crisps back at the top of the consumer's agenda.鈥
Earlier this year, Golden Wonder approached England footballer David Beckham to lead a push for brands including Wotsits Goalden Balls, the name of which is similar to Beckham's nickname. Beckham and Golden Wonder have yet to sign contracts, but the deal is understood to be close to completion.
The England captain's wife, Victoria Beckham, is shortly to appear in ads for rival Walkers' upmarket crisps, Sensations.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .