The ads, by Quiet Storm, aim to tap in to a younger audience. A child surreptitiously approaches a shopkeeper and asks if he has any Golden Wonder. The shopkeeper asks, in gangster fashion, who sent the child and then tells him to wait outside as he goes to find the crisps.
The child returns to the car pleased that he's managed to get hold of the crisps.
The ads use the new strapline 'got any Golden Wonder, mate?'. The
campaign initially breaks in Scotland, with a UK roll-out following
later in the year supported by a poster and ambient campaign. Media is
handled by Starcom Motive.
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