
Automotive enthusiasts from around the globe will be able to tune in to the brand’s YouTube channel to witness the launch as it occurs in real time.
They will be invited to join in the conversation, by informing the brand which particular features of the new model they would like to see up close.
A number of cameras will be situated within launch space in an effort to capture various features of the car, including its exterior design, interior design details, T8 twin engine and City Safety technology.
Back in the UK, Volvo in October to promote its new LifePaint reflective spray for cyclists.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .