GLL, the charitable leisure and fitness group, has appointed Spinnaker to develop its new website and digital strategy as it looks to bolster its online presence.
GLL, which operates over 100 public leisure centres, is looking to create better user experience and encourage content sharing, ahead of the London 2012 Olympic Games.
The agency won the business following a four-way pitch against undisclosed agencies.
The appointment comes as GLL is undergoing a rebrand. to create a new brand positioning, working in tandem with the Government’s Change4Life initiative.
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