A dedicated interactive microsite, , developed by Elmwood, has been created for the drinks brand which offers visitors the chance to contribute to and download the world's longest playlist, compiled through music website Spotify.
By linking in with Spotify, Glayva aims to promote Glayva to a new audience as a drink which can be enjoyed through the summer. Glayva can be mixed with cranberry and ginger ale.
The microsite will be supported with targeted seeding and viral activity, as well as via promotional material that will be used in pubs, restaurants and retail outlets that stock the brand.
.jpg)
.jpg)