The jungle-based endurance test, to return in November, has already resurrected the careers of Peter Andre and Tony Blackburn and opened the door to lucrative advertising contracts for Tara Palmer-Tomkinson and Linda Barker.
According to the Daily Mirror, model-turned-actress Noble is at the top of the producers' wish list and looks set to fill the glamour role, occupied by Jordan in the last series.
During her career Noble has done a stint in Ben Elton's stage play 'Popcorn', worked as a hostess on 'The Price is Right' and appeared in ITV1's ill-fated return of 'Crossroads'.
Other contestants in the frame for the latest series of 'I'm a Celebrity…' include former Scary Spice Mel B, comedian Bobby Davro and model Emma B.
An audience of almost 16m people tuned in to see former Atomic Kitten Kerry McFadden crowned queen of the jungle in the last series. The final show peaked with a 61.1% audience share.
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