Under the terms of the agreement, PS will represent George P Johnson (GPJ) in the Nordic region, whilst GPJ will support PS Communication’s regional clients internationally.
PS Communication has offices throughout Scandanavia and counts Ericsson, Volvo, Stena Line, LG and P&G among its clients.
"We are very excited to announce our partnership with PS Communication," said Kim Myhre, chief executive of Project: Worldwide at GPJ. "Not only is the Nordic region extremely important to our clients but the outstanding creative capabilities that PS Communications brings to the Project: WorldWide agency network enhances our ability to make our clients marketing campaigns successful throughout EMEA and beyond."
Carl-Henric Stjerna, chief executive and PS group partner, added: "This partnership is a natural step for PS in our mission to bring brands the best ideas."
GPJ is the second agency this month to announce a Nordic partnership. Last week, its collaboration with Sweden’s Nine Yards. The brand agencies said the deal would help them to forge new business opportunities with Nordic brands.
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