Dop was previously chief operating officer for the HSBC team at communications group WPP, in which he spearheaded HSBC’s first global branded content cross-media program called The Ideas Exchange - a series exploring the minds shaping global business.
He has also worked at media agency network MEC and started his career as a brand manager at consumer goods business Unilever.
In his new role, Dop will be responsible for overseeing the expansion of Project Worldwide’s offering in the EMEA regions, setting the strategic vision and drive growth across the region.
Operating out of Project’s London office, Dop will also be a member of Project Worldwide’s senior leadership team.
Laurence Vallee, president of Project Worldwide, said: "This is a big hire for us. EMEA is a very important region for Project Worldwide and we wanted somebody who could accelerate our growth.
"We have a number of great clients here and the opportunity for us is to demonstrate how we can grow business for those clients by creating richer engagement and better marketing ROI. Joost has a clear vision on how we can do that and we are thrilled to have him on board."
Robert Vallee Jr, chairman and chief executive of Project Worldwide, added: "As we build Project into the first global network dedicated to engagement marketing, we value those leaders who have performed well in multi-platform marketing environments. Joost is one of those leaders.
"He stands out for his prowess in managing large brands with complex needs. We are confident he will deliver on his mandate to make this region one of the top performers in our network."
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