The NOWdigital multiplex, which covers Hertfordshire, Buckinghamshire and Bedfordshire, will carry eight stations - five of which will be run by GCap, one by Classic Gold and one by Christian Radio provider UCB UK.
GCap will offer Horizon Radio and two Chiltern FM services alongside national stations Xfm and Chill and Classic Gold 792 from Classic Gold Digital.
The final station will be a digital version of Jack FM, owned by Absolute Radio, which was also a partner in the rival bid.
Gregory Watson set up MuxCo after leaving GCap earlier this year to give local and new radio companies the opportunity to get a foot on the digital radio ladder.
Consortiums are created for each bid with investors from companies and individuals, who often have an existing analogue service in the relevant area.
The two companies will face each other again in the Hereford and Worcester application, for which they are the only two applicants.
Ofcom has today invited applications for the latest local digital multiplex, which will cover North Yorkshire.
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