The company is relauching xfm.co.uk next month, offering new features including downloads. Within the next six to eight weeks, the company will add further services to the site, including social networking facilities.
GCap also plans to gradually enhance Capital’s online presence, with the launch of a new interactive travel map. In addition, click-to-buy services will be rolled out across its websites.
However, according to Robin Pembroke, group director of interactive and online at GCap Media, the creation of community and social networking services will be among the biggest changes to the radio group’s online presence.
An expanded online presence is one of the key planks of the firm’s new strategy, unveiled earlier this month by chief executive Fru Hazlitt.
The company’s online revenues have already been growing faster than the online advertising sector as a whole – indicating year-on-year growth of 20%.
Now the company wants to expand this further as it looks for new revenue earners following its decision to exit the Digital One DAB platform.
News of the company’s raised online ambitions comes as GCap suffered a 10% slump in the number of people visiting its network of websites last month.
Leaked figures from web measurement firm comScore reveal traffic to GCap’s network of radio websites fell by 136,000 monthly unique users – or 10.7% – between December and January.
London flagship station 95.8 Capital – which occupies the third place in the London commercial radio market – lost 59,000 web visitors, down 26.5% to 162,000.
By comparison, Capital’s three closest rivals in the London market, and the BBC, all gained web users.
However, Pembroke pointed out that despite the decline in online visitors between December and January, visitors to GCap’s network of websites were 27% higher last month compared to 12 months previously.
GCap also plans to gradually enhance Capital’s online presence, with the launch of a new interactive travel map. In addition, click-to-buy services will be rolled out across its websites.
However, according to Robin Pembroke, group director of interactive and online at GCap Media, the creation of community and social networking services will be among the biggest changes to the radio group’s online presence.
An expanded online presence is one of the key planks of the firm’s new strategy, unveiled earlier this month by chief executive Fru Hazlitt.
The company’s online revenues have already been growing faster than the online advertising sector as a whole – indicating year-on-year growth of 20%.
Now the company wants to expand this further as it looks for new revenue earners following its decision to exit the Digital One DAB platform.
News of the company’s raised online ambitions comes as GCap suffered a 10% slump in the number of people visiting its network of websites last month.
Leaked figures from web measurement firm comScore reveal traffic to GCap’s network of radio websites fell by 136,000 monthly unique users – or 10.7% – between December and January.
London flagship station 95.8 Capital – which occupies the third place in the London commercial radio market – lost 59,000 web visitors, down 26.5% to 162,000.
By comparison, Capital’s three closest rivals in the London market, and the BBC, all gained web users.
However, Pembroke pointed out that despite the decline in online visitors between December and January, visitors to GCap’s network of websites were 27% higher last month compared to 12 months previously.
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