The corporate and product launch tasks went to Parker Williams Design after a three-way pitch. The new corporate design uses a brand badge in the shape of a shield supported by a crest.
Parker Williams also created the design for Gaymers Original Cider, a new brand to launch into the cider market alongside the company's Blackthorn and Gaymers Old English labels.
The new corporate colours are red, to reflect the apple taste, and silver to give the brand a premium feel.
Tamara Williams, Parker Williams creative director, said: "We were briefed to create a contemporary and confident cider brand with unisex appeal that has authenticity and taste appeal at its heart."
She added: "Gaymer Cider Company has a heritage that dates back to 1770, so we chose to reflect this heritage through a brand badge in the shape of a shield, supported by a crest device within the label," she said.
The Gaymers Original neck label is printed silver on to metallic stock and carries the William Gaymer signature and 1770 message to reinforce the brand's long-standing heritage.
A design was created for the 568ml and 330ml bottles to appeal to male and female drinkers and differentiate Gaymers from its competitors. A branded glass and a design for the four-pack was also created as part of the launch task.
Gaymer Cider Company is part of the Constellation Group, which owns alcohol brands such as Corona Extra, Black Velvet, Hardys, Banrock Station and Stowells and Blackthorn.
Parker Williams clients include Disney, Premier Foods, Sainsbury's and Diageo.
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