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Entitled, On, the 52-page bi-monthly magazine will be distributed to BT Vision households over the next week.

The title uses a new model for contract publishing by combining editorial staff from Zone and Future Plus with BT Vision’s existing online and marketing teams.

Matt George, BT customer marketing head, said: “We are one of the first companies to use a single editorial team to produce brand-building content across all platforms –IPTV, website, newsletters and the new customer magazine. We have moved from using one team per communication task to a single co-ordinated editorial hub.”

Featuring interviews with celebrity Simon Pegg, Arsenal midfielder Cesc Fabregas and Stereophonics lead singer Kelly Jones, the title also highlights programs on BT Vision.