The Alterian platform will link to Future's UK customer database, providing a single customer view, and will enable the simultaneous execution of multiple campaigns on and offline.
Dataforce's business unit director Stuart Ducker will head up the relationship with Future, which publishes magazines such as Total Film.
Alastair Turner, database marketing manager at Future, said: "Throughout the pitch process Dataforce and its employees demonstrated an unrivalled knowledge and we look forward to working with them over the next three years."