Future appoints Lloyd James to manage its growing portfolio

LONDON – Future Publishing has appointed Lloyd James List and Media Management to handle a portfolio aimed at businesses wanting to target individuals across a range of niche interests.

Lloyd James has been selected to manage the master file, which is made up of 684,733 postal contacts, 71,396 telephone numbers and 128,034 international numbers in areas including games, entertainment and music, design and creative, computing and technology, life and living and hobbies and sports.

Active subscribers and readers from the last year, described as affluent and responsive to marketing offers, are offered with additional records from more than a year ago.

The overall master file shows a strong male bias, reflecting Future's large portfolio of games titles such as Official Playstation 2 Magazine, whereas the life and living file is comprised of 99% female names; while hobbies and sports shows a 50/50 split between male and female.

The files are updated on a monthly basis with 100,000 new subscribers acquired annually. Lists are available on an individual basis with selections including gender, geography, payment method and subscription type.

Jaqui Bandell, director at Lloyd James List and Media Management, said: "We are extremely pleased that Future Publishing has entrusted us with the management of their powerful list portfolio. 

"As well as providing a rich source of responsive people, we believe that these lists are also particularly valuable for those wanting to target individuals with niche interests and hobbies."

Founded in 1985, Future publishes more than 150 consumer magazines in the computing, games, music, sports, motoring, crafts and leisure sectors.

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